Keith Fix is a dynamic, young entrepreneur with a knack for identifying scalable (and sellable) ideas. He previously won awards at University of Nebraska for his Groupon-like business in college. Then he founded and eventually exited a digital signage company called blabfeed.
He now is Co-Founder and CEO of the quickly scaling company, Retail Aware. The company was started in Omaha, Nebraska but has a workforce presence in other cities including Austin and Chicago.
Retail Aware’s patent-pending and award-winning BiaaS data solution is helping retailers understand what shoppers want like never before to drive ROI.
Speaker: KEITH FIX, CEO and Co-Founder of Retail Aware: https://www.retailaware.com/about-us
00:30 Fireside Chat Starts
03:15 The Unique Tech of Retail Aware
04:00 How Retail Aware Started & Where It’s At Now
04:45 When Did Retail Aware Start, Moonlighting to Full-Time 06:00 How To Decide Which Ideas Are Worth Focusing On
08:05 Selling To The First Enterprise Clients
12:25 Metrics For High Growth Venture-Backable Companies
14:10 Creating AHA! Moments For Your Clients
15:46 How Early Stage Startups Can Become Venture-Backable
18:58 Being Honest With Yourself About What Outcome You Want (Lifestyle vs Venture Business) Referenced: https://microacquire.com/
25:10 Selling To Large Companies
27:58 Developing Culture Internally While Scaling
33:17 How To Not Get Distracted By Other Ideas
34:40 Biggest Challenge and The Lesson Learned
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