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The Target Customer The Target Customer

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You should have a target customer. In fact, I fully believe you should pretend your target customer is an actual person. This is called...

The Startup Race The Startup Race

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Remember that story where the tortoise outruns the hare because the hare sprints off and burns itself out and the tortoise sets a steady...

The struggle to rebrand The struggle to rebrand

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One of my main points of contention with the “hustle” lifestyle is that it doesn’t do a very good job of helping entrepreneurs understand...

The Great Facade The Great Facade

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“How is everything going?” This is a common question we ask each other every day. In the world of entrepreneurship, this usually means: “How...

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We’ve all heard the bit about “the first thing we did, was make our company t-shirts” and how that reflects misaligned priorities. If it...

The Unsung Ghostwriter The Unsung Ghostwriter

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Let’s talk about brand authority. Building brand authority in the age of the internet can be overwhelming. Chances are, as your business becomes more...

The Gender Tax The Gender Tax

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“I know these are your ideas, but I like them and I’m not going to give them up.” No, really, I’ve been told this...

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