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Assumption 1: Cool Jobs did not exist before 1940. Everyone is at zero. Assumption 2: The current Cool Jobs ecosystem began around 1940 with...

University Breakdown


In recent weeks, multiple news outlets have provided information that the University of Texas and the University of Oklahoma will be leaving the Big...

Jobs Growth


The job market in the US over the last 4 years has been tumultuous. The Covid epidemic created uncertainty everywhere. It accelerated changes to...



Ecosystem builders around the Middle would be wise to follow the example set by Invest Nebraska and Burlington Capital. This week, the two parties...


In 2002, Richard Florida produced his seminal work, “The Rise of the Creative Class”.  In this book, he created a definition for “the creative...

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