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Omaha-based PetFriendly raises $6 million in seed funding

Investment will accelerate pet health startup’s growth, hiring, and product expansion

OMAHA, NE, September 15, 2021PetFriendly, a subscription pet care company delivering vet-quality flea and tick protection to customers’ doorsteps, announced today that it has closed $6 million in seed funding.

The round was led by an affiliate of McCarthy Capital and included participation from Revolution’s Rise of the Rest Seed Fund, Emil Capital Partners and Invest Nebraska. PetFriendly will use the funding to scale its Omaha operations, hire additional team members and expand its product offerings into additional categories. The funding is the first external investment in the company.

Founded in 2018 by Chief Executive Officer Aaron Shaddy and Chief Operating Officer Ryan Finstad, PetFriendly has grown exponentially over the past two years. With a surge in pet ownership over the past year, as well as the accelerating trend towards online delivery and subscription services, PetFriendly is uniquely positioned to deliver quality products to the ever-growing population of pet owners in the U.S.

“I’ve never been more excited for the future of PetFriendly,” said Shaddy. “It’s a privilege to be a part of so many families’ pet care routines and to provide them with quality products to keep their pets happy and healthy. This capital raise allows us to accelerate our already strong growth through new products and services while building upon a remarkable team who will continue providing our customers with an exceptional experience. PetFriendly is proud to call Omaha home and to contribute to the growth of our vibrant start-up community.”

PetFriendly simplifies pet wellness by offering personalized subscription plans based on each pet’s individual needs. Products are customized with the pet’s name and photo, and each shipment is timed to automatically arrive when needed, eliminating worry and hassle for pet owners.

Revolution’s Rise of the Rest Seed Fund has invested in more than 175 startups in more than 70 U.S. cities.

“PetFriendly sits at the nexus of two significant and growing trends: pet ownership and e-commerce,” said Revolution’s Rise of the Rest Seed Fund Managing Partner, David Hall. “As more and more people adopt pets, they will naturally look for ways to conveniently and quickly obtain quality healthcare products for their new companions. The PetFriendly team is ready to meet their needs. We are proud to invest in another company scaling outside the coastal tech hubs.”

“The rise in animal ownership has created immense opportunity for pet services, and PetFriendly is capitalizing on this market by delivering a valuable service in a way most convenient for consumers today,” said Andreas Guldin, founding partner of Emil Capital Partners. “Our firm is excited to work with the experienced and passionate team at PetFriendly and help support its efforts to become a leading pet health platform business.”

“PetFriendly is a perfect example of the companies that are so fun to back – Aaron is a serial entrepreneur and angel investor who is motivated to create a big impact locally and regionally,” said Ben Williamson, Principal and General Counsel at Invest Nebraska Corporation. “Additionally, getting co-investment from great investors both locally and [from] out-of-state really makes it exciting as PetFriendly continues to scale quickly and create more jobs here in Nebraska.”


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