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Pawlytics Secures $500,000 in Pre-Seed Round to Accelerate Life-Saving Technology for Pets

Pawlytics, a Lincoln-based startup building pet electronic health records and software for
animal shelters to streamline their life-saving efforts, announced on March 8, 2021 they raised
$500,000 in pre-seed financing.

Lincoln, NE – Pawlytics, a registered public benefit corporation, launched in June of 2019 with a focus on creating management software for animal rescues and small shelters. Since then, the customer set has grown to a customer base spanning across all 50 states and 8 countries. During this time, the Pawlytics team grew beyond the founder and has since attracted strong talent back to the Lincoln area from Denver. In 2020, Pawlytics saw massive growth during COVID as the rise in pet fostering and adoption grew by 90% at its peak.

Today, Pawlytics is focused on utilizing this $500K of investment stemming from four different states and including firms such as Invest Nebraska, CEAS Investments, and individual angels to further their market reach in the animal welfare space. These expansions will allow large animal shelters, animal control facilities, and humane societies to take advantage of streamlined management technology, allowing them to save time, money, reduce churn of volunteers, and ultimately save more lives. This raise will also allow the
Pawlytics technology to begin aggregation and unification of pet records via the microchip number, creating electronic health records for pets.

“This raise will allow us to finally create beautiful and streamlined software for animal shelters and humane societies – a market that has been historically underserved with regard to technology,” founder and CEO Lizz Whitacre said, “During this pandemic, communities across America saw how necessary these operations are in our society, and it’s time their technology comes to the table to serve their needs of today and the future. We’re ready to bring to life what leaders in the animal welfare space have all been asking for. This is a giant
leap for animal shelters everywhere and a small step for all pets across the US.”

Pawlytics’ long-term mission is to become the one source of truth for pet data by building different software interfaces on one unified database utilizing the pet’s microchip number as their unique ID. At a micro level, every pet will get the individualized care it deserves from professionals at the vet, kennel, groomer, and beyond. At a macro level, these unique records can be pooled together to identify trends to spur innovation across industry sectors such as insurance, pharmaceutical, nutrition, and manufacturing.


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