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The Unicorn Formula


The Unicorn Formula

At some point, the story of startups started to sound like:  “learn to code, attend startup parties, raise a friends and family round and if your idea is good enough you can become a unicorn!” This is obviously inherently wrong and a misrepresentation of real startup life. This fantasy quickly wears off when you start to build and begin to go about acquiring your first customers. 

The moral of the story here is to keep your feet grounded and prioritize making a product that the market wants and you can figure out how to sell. If you want investors for your company this is going to be key in their decision making.


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