Earlier this year we featured the official product launch of Prismatic on Mug.News. This month we get more good news that the Sioux Falls startup has raised a 3.2 million dollar seed round from local investors. They did so in less than a month’s time. Pretty impressive considering many of the venture deals in the Middle do not happen this fast. So how did they do it?
According to cofounder and CEO Michael Zeurcher, “We chose to keep this round local. This let us do it quickly and without much distraction from our top priorities of building product and working with customers. We were very fortunate in that it took less than a month to get the commitments we needed to fill out the round. This was important to us so we could keep our focus on continuing the momentum we’ve built with our product and customers.”
Keeping the momentum is indeed a good strategy. Early investor Matt Paulson thinks the same way. “Coming from a software background, I’m really excited about Prismatic’s trajectory,” said Paulson. “The team’s deep experience in B2B software integrations, extensive research with customers, and strong early traction give me huge confidence in the future of the platform.” Paulson would know. He founded MarketBeat back in 2011 and has been going strong ever since.
Prismatic has a distinct advantage over its competition. Prismatic is an embedded integration platform for B2B software companies that provides an easier way to build and deploy productized integrations for their customers. This makes Prismatic unique in the integration platform space, which has traditionally focused on enterprise use cases. You can learn more about the company and its product at prismatic.io. Better yet – book a demo.
For a link to the official press release on Mug.News click here.
