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Amy Gehling

The_Name_Drop The_Name_Drop

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With a sharp drop in social gatherings and networking meetups the name-droppers have experienced a shortage of opportunities to drop said names. ⁣⁣Currently, they...

The Unicorn Formula The Unicorn Formula

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At some point, the story of startups started to sound like:  “learn to code, attend startup parties, raise a friends and family round and...

The Startup Race The Startup Race

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Remember that story where the tortoise outruns the hare because the hare sprints off and burns itself out and the tortoise sets a steady...

The Boys Club The Boys Club

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Inclusivity isn’t a token gesture. Women tend to invest in women and to move the needle on successful women entrepreneurs we need to walk...

The Target Customer The Target Customer

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You should have a target customer. In fact, I fully believe you should pretend your target customer is an actual person. This is called...

The Startup Race The Startup Race

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Remember that story where the tortoise outruns the hare because the hare sprints off and burns itself out and the tortoise sets a steady...

The Great Facade The Great Facade

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“How is everything going?” This is a common question we ask each other every day. In the world of entrepreneurship, this usually means: “How...

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We’ve all heard the bit about “the first thing we did, was make our company t-shirts” and how that reflects misaligned priorities. If it...

The Unsung Ghostwriter The Unsung Ghostwriter

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Let’s talk about brand authority. Building brand authority in the age of the internet can be overwhelming. Chances are, as your business becomes more...

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