Cartoons The Target Customer You should have a target customer. In fact, I fully believe you should pretend your target customer is an actual person. This is called... Amy GehlingNovember 28, 2020
Cartoons The Startup Race Remember that story where the tortoise outruns the hare because the hare sprints off and burns itself out and the tortoise sets a steady... Amy GehlingNovember 21, 2020
Cartoons The Struggle to Re-brand One of my main points of contention with the “hustle” lifestyle is that it doesn’t do a very good job of helping entrepreneurs understand... Mug.News StaffNovember 14, 2020
Cartoons The Great Facade “How is everything going?” This is a common question we ask each other every day. In the world of entrepreneurship, this usually means: “How... Amy GehlingNovember 8, 2020
Cartoons The Startup T-Shirt We’ve all heard the bit about “the first thing we did, was make our company t-shirts” and how that reflects misaligned priorities. If it... Amy GehlingOctober 31, 2020
Cartoons The Unsung Ghostwriter Let’s talk about brand authority. Building brand authority in the age of the internet can be overwhelming. Chances are, as your business becomes more... Amy GehlingOctober 10, 2020
Cartoons The Gender Tax “I know these are your ideas, but I like them and I’m not going to give them up.” No, really, I’ve been told this... Amy GehlingOctober 3, 2020