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Omaha-based startup, Workshop Announces a $5.2M Additional Seed Round

Omaha-based startup, Workshop announced today that it has raised a $5.2M additional seed funding round led by McCarthy Capital through their Emerging Growth strategy. Additional Nebraska-based participants included Invest Nebraska and Linseed Capital. Support from outside of Nebraska included M25, Coelius Capital, and Des Traynor (the founder of Intercom). Invest Nebraska, Linseed Capital and M25 are all continued participants from Workshop’s previous raise.

With these newly acquired funds, the Omaha-based startup plans to fuel product innovation and accelerate hiring, particularly with a current focus on recruiting engineering and sales talent. For more information about openings, visit

About Workshop:

Workshop is the most effective way to create, send, and measure employee emails and branded internal communications across distributed teams. It’s intentionally built for internal use, with easy drag-and-drop templates, automatically updated distribution lists, and valuable engagement data. It also integrates with all of the internal communication channels you already use, including Slack, Sharepoint, SMS, Microsoft Teams, and more. Make every internal email a great employee experience with Workshop!

If you have been following Workshop, you may remember this article by Tom Chapman sharing that the rapidly growing startup raised a $3.5M pre-seed round back in April 2021. Since their last round, Workshop has developed a standout platform for internal email that is turning the heads of some very recognizable brands. Notable customers include brands like Lime, Home Chef and Hudl.

“Evolving work styles and the shift toward hybrid workplaces have increased the importance of employee communication,” said BJ Hansen, Managing Director at McCarthy Capital. “Workshop enables companies to better connect and engage with their employees. We are excited to work with the experienced team at Workshop to support their efforts to become the leading platform for internal communications.”

Workshop was co-founded in 2020 by Rick Knudtson (former founder of Flywheel), Ben Stevison, and Derek Homann (both former founders of Median). This group banded together with a shared vision to help other organizations create positive, engaging company culture through great internal communication. The group has also taken aim to “create more happy Mondays” (a phrase turned mission statement by the founding team – heck, they even have a highly coveted Happy Monday t-shirt!)

“We’re excited to partner with McCarthy Capital through the next phase of growth. They believe in our product vision, our team, and the opportunity in the market,” said CEO and co-founder Rick Knudtson. “With the new capital, we’ll double down on our product strategy and work to provide even more robust solutions for internal communications teams across the world.”

Workshop also announced the official launch of their new Automatic Lists feature, which enables internal communications teams to integrate with their best employee data sources and create their own automatically updated distribution lists (without the need for IT support). Workshop is able to deliver this feature by offering more integrations than any other internal email platform, enabling teams to pull in employee contact data from Outlook or Google, their HRIS system (including UKG, Workday, and more), or their payroll software (including Gusto, ADP, and more).

“We’re really excited to expand Workshop’s contact management and integrations to meet customers where they’re at, no matter what tooling they’re already using,” said Chief Technology Officer and co-founder Ben Stevinson. “We’ve seen a strong signal that we’re able to solve our customer’s biggest internal comms pain points in a way that hasn’t been possible before.”

For more information and to request a demo, head to


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